He points out the inefficiencies and hazards of scaling up production using traditional methods.. 3.
Marks feels that a behavioral shift is the main element needed to utilise our existing technology to more of its fullest potential.It’s a long game, she says.
This is about product-led thinking and strategic initiatives focused on long-term business health.. “You need an ecosystem of products, ours and other people's, to make this possible, but you first need leadership to give you permission to learn a direction, a strategy, the reasons you're doing this, and that, rarely, if ever, lives in one project.We have to stop this nonsense that we're going to somehow change the world with one project.”.The people in leadership positions, whose jobs aren’t vulnerable, they’re the ones who need to move this forward.
“You've got to think about the long game,” Marks says, “and whether or not you're going to exist on this planet.”.She’s also aware that there’s a monetary opportunity here, on top of the current $14 trillion industry ecosystem.
The projection is that the industry will make a 45% shift to industrialised construction.
Companies that do this well will increase their value, but changes will be necessary.In the room were those who have taken sustainability as a central pillar of their business.
It was interesting to discover that, as a relative new business, they found many ways to make their laboratories more sustainable today than was ever thought possible, especially in terms of recycling waste.This information will be shared more fully with the workshop participants..
There are two very interesting impacts from such a strong sustainability drive:.Firstly, the very practical impact of the space required to treat, segregate, store and move materials for recycling.